Etsy
Founded: 2005
We all know what Etsy is, no need for a description!
Etsy is included in this database, because it's a good idea to have all the relevant information to compare.
Best for these types of sellers:
Special features:
Functionality:
This was built with Baserow's app builder which is still under development! Once they add multi-select fields to the app we'll be able to finish these parts of the comparison tool!
Etsy is a marketplace:
Fee Information
Listing fees
Listings cost .20, and last for 4 months. It works out to a monthly cost of .50 per 10 listings.
Subscriptions
- Standard: Free
- Plus: $10 per month
- Pattern: $15 per month
Plus and pattern are paid separately. Plus gets you monthly listing and advertising credits, pattern gets you a store at your own .com address in addition to your Etsy shop.
Cost Per Transaction
Regular sale:
- .20 listing renewal fee
- 6.5% transaction fee
- .25 + .3% payment processing fees
(Processing fees vary by country, US fees shown)
Offsite Ad sale:
- additional 12%, mandatory tier
- additional 15%, optional tier
SEO (Search Engine Optimization) Research
The data in this section can give you an idea of how much of a boost you could get from the marketplace's traffic. There are limitations, however!
Limitations:
Traffic estimation tools underestimate the traffic of niche sites. For smaller niche sites, the real number could be 3-7 times what's listed here.
A marketplace with local focus is also likely to be underestimated, because of niche keywords and the boost from #shoplocal campaigns.
Finally, keep in mind that this tool can't see traffic from marketing - social media, email newsletters, etc, all won't be counted here.
Etsy's Organic Search Traffic:
Details for Etsy
Below is a more detailed analysis of this site, taken from a tool called SEMrush. There is a date at the center top showing when the screenshot was taken. If it's more than a few months old, and you see an upward trend, you might want to double check what the traffic numbers are now! You can do so by making a free account at semrush.com.
